Brand Equity OÜ (“Company”, “we”, “our”, or “us”) respects your privacy and is committed to protecting it through this Privacy Policy. This Privacy Policy governs your access to and use of our website, including any content, functionality, and services offered on or through our website, whether as a guest or a registered user.
When accessing the Website, the Company will learn certain information about you, both automatically and through voluntary actions you may take, during your visit. This policy applies to information we collect on the Website and in email, text, or other electronic messages between you and the Website.
Please read the Privacy Policy carefully before you start to use our Website. By using our Website or by clicking to accept or agree to the Terms of Use when this option is made available to you, you accept and agree to be bound and abide by the Privacy Policy. If you do not want to agree to the Privacy Policy, you must not access or use the Website.
Information that We Collect
When you access the Website, the Company will learn certain information about you during your visit.
Information You Provide To Us.
The Website provides various places for users to provide information. We collect information that users provide by filling out forms on the Website, communicating with us via contact forms, responding to surveys, search queries on our search feature, providing comments or other feedback, and providing information when ordering a product or service via the Website.
We use the information you provide to us to deliver the requested product and/or service, to improve our overall performance, and to provide you with offers, promotions, and information.
Information We Collect Through Automatic Data Collection Technology.
As you navigate through our Website, we may use automatic data collection technologies including Google Analytics to collect certain information about your equipment, browsing actions, and patterns. This will generally include information about your location, your traffic pattern through our Website, and any communications between your computer and our Website.
Among other things, we will collect data about the type of computer you use, your internet connection, your IP address, your operating system, and your browser type.
The information we collect automatically is used for statistical data and will not include personal information. We use this data to improve our Website and our service offerings.
Use of Cookies and Pixels
Similar to other commercial websites, our Website utilizes a standard technology called “cookies” and server logs to collect information about how our site is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our site, and the websites visited just before and just after ours, as well as your IP address.
A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies.
We reserve the right to use technological equivalents of cookies, including social media pixels. These pixels allow social media sites to track visitors to outside websites so as to tailor advertising messages users see while visiting that social media website.
Brand Equity OÜ reserves the right to use these pixels in compliance with the policies of the various social media sites.
Third Party Use of Cookies
Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website.
The information they collect may be associated with your personal information, or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
Email Information
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, by mail, and by telephone. This also applies when you register for our Website, sign up through any of our forms using your email address, or make a purchase on this Website. For further information, please see the email policies below.
Email Policies
We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not disclose your email address to any third parties except as allowed in the section titled Disclosure of Your Information.
We will maintain the information you send via e-mail in accordance with applicable federal law.
In compliance with the CAN-SPAM Act, all emails sent from our organization will clearly state who the email is from and provide clear information on how to contact the sender. In addition, all email messages will contain concise information on how to remove yourself from our mailing list so that you receive no further email communication from us.
Our emails provide users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any email they receive from us at any time.
Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the email.
How and Why We Collect Information
Brand Equity OÜ collects your information in order to record and support your participation in the activities you select. If you register to download a resource, sign up for our newsletter, and/or purchase a product from us, we collect your information. We use this information to track your preferences and to keep you informed about the products and services you have selected to receive and any related products and/or services.
As a visitor to this Website, you can engage in most activities without providing any personal information. It is only when you seek to download resources and/or register for services that you are required to provide information.
If you are outside the European Union and opt to receive any free resources, participate in any free training programs, register for a webinar, register for a live event, register for a seminar, or purchase any products sold by the Company on this Website, we will automatically enroll you to receive our free email newsletter. If you do not wish to receive this newsletter, you can unsubscribe anytime. We include an “unsubscribe” link at the bottom of every email we send.
If you are in the European Union and opt to receive any free resources, register for a webinar, register for a live event, register for a seminar, or purchase any products sold by the Company on this Website, we will only enroll you to receive our free email newsletter if you affirmatively consent to it. If you do not wish to receive this newsletter, you can unsubscribe anytime. We include an “unsubscribe” link at the bottom of every email we send.
How Do We Use the Information That You Provide to Us?
We use personal information for purposes of presenting our Website and its contents to you, providing you with information, offers for products and services, information about your subscriptions and products, carrying out any contract between you and the Company, administering our business activities, providing customer service, and making available other items and services to our customers and prospective customers.
From time to time, we may use the information you provide to us to make you offers to purchase products and services provided by third parties in exchange for a commission to be paid to us by such third parties. Should you opt to take part in such promotions, the third parties will receive your information.
From time to time, we may use the information you provide to us to display advertisements to you that are tailored to your personal characteristics, interests, and activities.
Disclosure of Your Information
As a general rule, we do not sell, rent, lease or otherwise transfer any information collected whether automatically or through your voluntary action. We may disclose your personal information to our subsidiaries, affiliates, and service providers for the purpose of providing our services to you.
We may disclose your personal information to a third party, including a lawyer or collection agency, when necessary to enforce our terms of service or any other agreement between you and the Company. We may provide your information to any successor in interest in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Brand Equity OÜ’s assets and/or business.
We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights or when compelled by a court or other governmental entity to do so.
How Do We Protect Your Information and Secure Information Transmissions?
We employ commercially reasonable methods to ensure the security of the information you provide to us and the information we collect automatically. This includes using standard security protocols and working only with reputable third-party vendors.
Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. Doing so is permitted, but at your own risk. Some of the information you may enter on our Website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email.
Brand Equity OÜ may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our Website, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.
For site security purposes and to ensure that this service remains available to all users, Brand Equity OÜ uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.
Policy Changes
It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the email address specified in your account and/or through a notice on the Website homepage. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you and for periodically visiting our Website and this privacy policy to check for any changes.
AI Technologies and Date Processing
AI-Powered Features and Services
Brand Equity OÜ integrates artificial intelligence (AI) technologies across various components of our services. These include, but are not limited to:
- AI-driven text-based agents used for customer support and communication
- AI voice agents designed to deliver automated assistance
- AI-enhanced quality assurance and monitoring systems
- AI functionalities embedded in our digital products and services
How We Use AI With Your Date
Our AI systems may process personal data for the following legitimate purposes:
- Analyzing interactions to enhance customer service experiences
- Automatically responding to frequently asked questions
- Delivering personalized product or service recommendations
- Conducting ongoing quality assurance evaluations
- Improving security measures and detecting potential fraudulent activity
- Moderating and filtering content in alignment with platform standards
AI Data Portection Commitments
Brand Equity OÜ is committed to the ethical and responsible deployment of artificial intelligence. In processing personal data via AI systems, we:
- Do not utilize AI for automated decision-making that produces legal or similarly significant effects without human oversight
- Employ robust technical safeguards to restrict unauthorized access to AI-processed data
- Ensure that AI training datasets are obtained and used in accordance with relevant data protection legislation
- Maintain transparency regarding AI functionality and ensure that such processes include meaningful human involvement
- Regularly audit AI systems for fairness, security risks, and compliance with this Privacy Policy
- Apply data minimization principles to limit processing to only what is necessary for the specified function
- Offer individuals, where practicable, the ability to opt out of AI-driven data processing
Voice Recording and Procesing
In connection with interactions involving our AI voice agents:
- Voice recordings are processed solely for the delivery of services and may be retained to support quality control, training, and service improvement efforts
- Users will be notified when voice recording is initiated and will be provided the option to opt out
- Voice data may be transcribed into written form for further analysis or service-related uses
- We implement additional layers of security to protect voice-based data
- You may request the deletion of your voice recordings by contacting: contacto@brandequitystudios.com
Data Retention
Brand Equity OÜ retains personal data only for as long as necessary to fulfill legitimate business purposes, meet legal or regulatory obligations, or until you request that your data be deleted. For instance, we may retain certain personal information indefinitely to maintain your account functionality, unless and until you choose to delete your account.
Personal data collected for a defined, limited purpose—such as assisting law enforcement investigations or conducting trend analysis—will be retained only as long as is necessary to fulfill that particular purpose. Once the data is no longer required for any of the purposes listed above, it will be permanently deleted in a secure manner.
AI-Processed Data Retention
With respect to data processed by AI systems, including voice data and user interaction logs, the following retention standards apply:
- Voice recordings are typically retained for no more than 90 days, unless a longer retention period is required for legal compliance, dispute resolution, or ongoing service improvement.
- Conversation transcripts may be retained for up to 12 months to support the continued development and refinement of AI system performance and service quality.
- Anonymized or aggregated datasets derived from AI interactions may be retained indefinitely for analytical, statistical, or product development purposes.
We will comply with user requests to delete personal data in accordance with the procedures outlined below, except where we are legally required to retain the data. Please note, however, that we do not have control over the data retention policies of third-party service providers or recipients of data. If you would like such third parties to delete your personal information, you must contact them directly. Upon request, we can provide a list of third parties to whom your data has been disclosed.
We may retain usage data—defined as information collected by Brand Equity OÜ or third-party analytics providers for the purpose of analyzing usage patterns of our digital platforms—for internal analytical and performance evaluation. This type of data is generally retained for shorter periods than personal data, unless it is necessary for enhancing the functionality or security of our systems or unless we are legally required to retain it for an extended period.
SMS/Text Message Privacy
If you have chosen to opt in to receive SMS or text message communications from Brand Equity OÜ, we are committed to safeguarding your privacy and handling your mobile data with care and in accordance with applicable privacy standards:
- No Data Sharing: Any opt-in data and consent details collected for SMS/text messaging purposes will not be shared with third parties, except with vendors and service providers strictly necessary for the delivery and operation of the SMS service.
- Marketing Restrictions: Your mobile number and related information will not be sold, rented, or shared with third parties or affiliates for marketing or promotional use.
- Limited Purpose Usage: SMS opt-in data will be used exclusively for the purposes you have explicitly consented to. These may include appointment confirmations, event updates, purchase receipts, customer service alerts, or promotional content to which you have voluntarily subscribed.
- Opt-Out Rights: You may withdraw your consent and stop receiving SMS messages at any time by replying “STOP” to any of our messages. Upon receiving your request, we will promptly confirm your opt-out status by SMS and cease sending further communications to your number.
Email Privacy
Purpose-Limited Use: Your email address will only be used for purposes to which you have expressly consented. These may include transactional emails (e.g., order confirmations, receipts), service updates, newsletters, event notifications, and promotional communications.
Consent-Based Marketing: We will not send you marketing or promotional emails unless you have opted in to receive them. You may unsubscribe from such communications at any time by clicking the “unsubscribe” link located in the footer of every marketing email.
No Unauthorized Sharing: Your email address will not be sold, rented, or disclosed to third parties for marketing purposes. Limited disclosure may occur only to trusted service providers who process emails on our behalf and solely for the purposes outlined above.
Security Measures: We implement technical and organizational safeguards to protect email communications from unauthorized access, alteration, or disclosure.
CAN-SPAM and GDPR Compliance: All email communications are sent in full compliance with applicable laws, including the CAN-SPAM Act and the General Data Protection Regulation (GDPR). Our emails clearly identify the sender, provide accurate subject lines, and include an easy mechanism to opt out.
Your Rights: You may request access to the personal information we hold about you, request correction or deletion, or object to the processing of your email data for specific purposes by contacting us at: contacto@brandequitystudios.com
Web browser cookies
Our website may use “cookies” to improve user experience. The user’s web browser places cookies on your hard drive for record-keeping purposes and sometimes to track information about them. You may choose to set your web browser to reject cookies, or to alert you when cookies are being sent. If they do, please note that some parts of the Site may not function properly.
Disclaimer
Brand Equity takes no responsibility for the content of any other website to which the Brand Equity website links.
To the extent permitted by law, Brand Equity will not be liable to any person for any loss or damage that may arise from the use of any information contained on this website. The material contained on this website is a guide only,
Copyright
Copyright in the material contained on the Brand Equity website belongs to Brand Equity. Except solely for your own personal, non-commercial use, no part of this website may be copied, performed in public, transmitted or adapted without the prior written permission of Brand Equity.
Earnings Disclaimer
Results may vary from individual to individual in earnings calculation, and depend on industry, capacity, advertising budget and other factors. Any sales figures that may be indicated are our own personal sales figures. Please understand that our results are not typical, we are not implying that you duplicate them (or do anything about them). The average person who follows any “how to” information gets little to no results. We are using these references for example purposes only. Your results may vary and depend on many factors, including, but not limited to, your background, experience and work ethic; We do not offer guarantees of any kind. Every business involves risk, as well as massive and consistent effort and action. If you are not willing to accept that, then we are not the right choice for you.